Jessica Carbino, Sociologist at Tinder, Featured Speaker at BEHAVE Annual 2017!
Jessica Carbino is a “Perfect Match” to be a featured speaker at BEHAVE! She knows her stuff when it comes to human behavior and is sure to be an exciting and informative speaker at this years event!
BEHAVE Annual 2017 will take place in New York City, May 7-9, located in the heart of New York City at the Grand Hyatt.
The Grand Hyatt is conveniently connected to Grand Central Terminal, set in Midtown Manhattan, steps away from Cipriani’s Restaurant and blocks away from some of New York’s most popular landmarks. The beautiful Grand Hyatt was originally built in 1919, opening as the Commodore Hotel. The hotel combines modern New York simplicity with the flair of classic architecture representative of old New York.
Expanding on TLE’s success, BEHAVE is at the intersection of marketing, optimization, testing and behavioral psychology; seamlessly blending these diverse disciplines to deliver a truly unique 3-day event. By converging these fields, BEHAVE digs into the root of all conversions – human behavior.
Dr. Jess Carbino received her PhD. in sociology from UCLA and when it comes to what people want from online connections she knows what she’s talking about! Dr. Jess, as she is fondly referred, is the Sociologist at Tinder where she conducts product tests, analyzes user data, and aligns social needs with mobile product and user experience. Her work has been featured in major news outlets including The New York Times, Time Magazine, Marie Claire, Cosmo, New York Magazine and The Colbert Report.
You may recognize her from appearnaces on ABC’s Good Morning America, ABC’s 20/20, CBS’ The Doctors, CNN, HuffPost Live, and Pivot’s Take Part Live. She produced and hosted a weekly radio show at UCLA Radio called “Hook up With Dr. Jess” and her doctoral research has broadly focused on sex, dating and relationships. Dr. Carbino’s dissertation, “Dating in the 21st Century” used data from several online dating sites to answer the age-old question: “what do men and women want?”
Jess says, “I think I was a sociologist before I even really knew what sociology was. I was always curious about the differences between men and women and how my life outcomes would differ from somebody else’s depending on what family I grew up in, what neighborhood I grew up in, how I was raised, or my religious background. I was just always interested in sex and gender. I took a lot of sociology classes at Emory University, where I got my bachelor’s degree. I was fascinated by it, I was hooked.”
She adds, “People have had agency about who they could partner with since the Industrial Revolution, when people were largely matched on the basis of labor, land, and family ownership. But I think [right now] is a major moment: People have a much higher degree of agency in the individuals with whom they could potentially connect and meet with. Today, individuals have the potential to meet those they otherwise would not meet because they’re able to break down institutional barriers — the neighborhood they live in, the workplace they’re in, the school they go to, the family they grew up in, their social network. They’re now able to have a much more expansive pool of people from which to select a romantic partner.”
“One thing to note is that 80 percent of Tinder users are looking for a relationship that’s not a hook-up. They’re looking for boyfriends, girlfriends; they’re looking for dates. They’re looking for a long-term relationship.”
“As for the people who say that Tinder is not necessarily comprehensive in terms of providing regular information, I would say that’s wrong. Relative to other dating sites or applications, where people can write a diatribe about themselves, Tinder provides you with a short bio, which is very helpful. When you’re writing a great deal about yourself in a bio, your stated preferences might not necessarily match your revealed preferences. And a lot of research indicates — including my own for my dissertation — that the stated preferences for individuals aren’t necessarily consistent with their revealed preferences.”
BEHAVE is the world’s largest enterprise conversion assembly, and this year we’re bringing it to New York City.
Unlock the latest insights into marketing and behavioral psychology over the course of three inspiring days packed with zero-fluff boot camps, world-class keynotes, and 1:1 conversion critiques.
Collaborate with and learn from fellow conversion experts from all of over the world during the day, and mingle by night at our networking parties and happy hours.
By bringing the brightest minds in marketing, CRO, and behavioral psychology together, BEHAVE digs deep into the root of all conversions – human behavior.