Featured Speaker, Jeff Ma, Senior Director of Analytics, Twitter, at MarketingSherpa Summit 2017!
Jeff Ma, Senior Director of Analytics, Twitter, Previously, Predictive Analytics Expert, ESPN and Kingpin of the Famous MIT Blackjack Team will be one of the featured speakers at MarketingSherpa Summit 2017! The Summit will take place April 10th- 13th at the Aria Resort & Casino in Las Vegas!
Whether you are looking to develop professionally and personally, optimize your digital marketing campaigns or shop for a new solutions provider to improve the effectiveness of your marketing, MarketingSherpa Summit 2017 will set you up with the tools and resources you need to succeed. To purchase tickets to attend this amazing summit, please see our event listing at NearbyPros.
Beyond his work in the start up world, Ma has worked as a consultant to the San Francisco 49ers, the Portland Trail Blazers and a major apparel brand, helping them to make better decisions using data and analytics. He spent two years working as on air talent for ESPN and served as their Predictive Analytics Expert. His most recent book, “The House Advantage: Playing the Odds to Win Big in Business” was a business bestseller and draws on his unique experiences at the table and in the sports world creating a truly accessible work about business analytics.
Ma currently works at Twitter where he holds the title of Senior Director of Analytics, leading a team of talented Data Scientists, Analysts and Engineers with the goal to drive data driven decision making across Twitter.
Jeff’s Session Details at the MarketingSherpa Summit are as follows:
21 and Other Numbers That Changed My Life: Harnessing the power of analytics to better understand customers and improve your marketing
Tuesday April 11th- 4:30 – 5:30 PM
As a member of the MIT Blackjack Team, Jeff Ma was the inspiration for the main character in the book Bringing Down the House and the Kevin Spacey film 21. Ma is now the Senior Director of Analytics at Twitter (after selling his startup to the social network) and is a former Predictive Analytics Expert for ESPN.
In this session, Ma will draw from his unique personal experiences, from the blackjack table to consulting with professional sports teams, to discuss innovative metrics in a way that will make you reevaluate how your group practices customer-first marketing, accesses talent, finds undervalued assets, and measures the true worth of your business. By eschewing emotion and honing in on hard facts and results, Ma has helped usher in what Newsweek calls “a new age of numbers in corporate America.”
In this session, you will learn:
- How to use data and analytics to make better business decisions
- How to use data to overcome emotional biases
- How to use data to build influence within your organization
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