Marketers Take the Lead: Managing Change, Risk & Opportunity in the Era of the Empowered Customer
This conference provides the insights senior marketing leaders need to deliver results in a fast-paced environment. Cut through the hype and get unbiased, actionable advice on the trends, tools, technologies and techniques you need to master your craft.
Our 2017 agenda features tracks covering your biggest marketing challenges and priorities including data and analytics, CX, multichannel and martech.
- Customer experience strategy & design
- Personas & segmentation strategies
- Data-driven CX & marketing
- Marketing budgets & benchmarks
- Account-based marketing
- Ad strategy & effectiveness
- Marketing innovation
- Content marketing
- Customer journey mapping & analytics
- Choosing the right service providers
- Building your MarTech stack
- Marketing attribution & end-to-end measurement
- Dashboards & data management platforms
- Multichannel marketing
