B2B Marketing Exchange brings together the top thought leaders and practitioners in both content, demand generation, and sales.
The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers.
Taking place early in the calendar year, #B2BMX provides you with a playbook to optimize your 2017 marketing plans, empowering you to:
- Test drive the latest tools and apps to create interactive content
- Plan your content calendar
- Optimize your database to reach more prospects within your target audience
- Measure the effectiveness of your campaigns
- Get an inside look at award-winning B2B content programs from current and past Killer Content Award winners
- Blueprints for impacting revenue in later stages of the sales funnel with lead acceleration and sales enablement programs that increase conversion and close rates
