- PERSONALIZATION: Understand your customer better to market with more precision and engage more deeply
- CONTENT & STORYTELLING: Less content, more relevant content, and more promotion – take the next step in the maturation of content marketing
- MARKETING ATTRIBUTION: Learn to trust your marketing metrics again – reliable measurement and better insights to fail fast and learn faster
The Best Content Marketing Events in 2017
Learning to write killer content is one of the most important things you can do! The following is our Top 15 List of some of the best content marketing events in 2017. Attending these events can be what it takes to put you at the top of your game!
The list below is packed full of a lot of great information on content marketing events. These events are located all across the country making it easier for you to choose an event that may be close to your business. If not, it’s always great to mix business with pleasure. Pick an event that is in an area that you have always wanted to visit and you can make it a mini vacation while learning some of the most valuable information you will ever come across. Make it happen, Make it matter!
1. Intelligent Content Conference 2017 – March 28-30, 2017, Las Vegas, Nevada
Are you serious about putting content to work in your business? Then this is your event.
ICC 2017 Las Vegas is the one content strategy event specifically designed for marketing practitioners. Our goal is the movement away from the copy/paste mentality of most marketers, toward a format-free, modular and single-source approach to content creation and distribution.
We’ll be offering courses ranging from beginner to advanced, served to you from the leading practitioners, consultants, and authors from around the world. So whether you don’t have a clue where to start (we have you covered there) or are looking to optimize your already wicked content strategy, we have an ICC session for you.
ICC 2017 is the one content strategy event for marketing professionals. In order for you to be truly effective at strategic content, you need to scale your content, leverage the right technology, easily repurpose and reuse content, and deliver content to the right person, at the right time, regardless of device. That’s what ICC is all about.
Marketing practitioners passionate about leveraging content as an organizational asset, including communications roles, content strategists, managers and creators, and internal content change agents. Sessions will lean toward larger enterprises and those companies that want to bring structure to their content marketing with process and technology.
Hear from content strategy leaders, previous year’s events included brands like IBM, Xerox, Cisco Systems, 3M, Content Marketing Institute, Zillow, LinkedIn, Crownpeak, Arrow Electronics, Wake Forest Innovations, and the leading authors and content practitioners on the planet.
2. Content Marketing Conference 2017 – April 11-13, 2017, Boston, Massachusetts
We’re excited to take CMC to the next level in Boston this year, after two years in Vegas attracting more than 300 attendees in 2016.
CMC’s core focus is to deliver the tactics and techniques you need to grow your business organically–the content marketing way. CMC’s speakers are so great that we decided to call them superheroes this year, celebrating their commitment to rid the world of bad content and help us grow our businesses the right way, with great content that engages fans and keeps them coming back for more.
You’ll find inspiring keynotes, tactical sessions, deep-dive workshops, tons of networking, and killer content that you can put to work immediately after you return to earth from the conference.
3. Confab Central 2017 – June 7-9, 2017, Minneapolis, Minnesota
Long before “content” was a buzzword, Confab participants were digging deep into all things content strategy. Speakers always tackle what’s new and what works. Attendees ask smart questions and share their own experiences. All year long, Confab sparks ongoing conversations that push our industry forward.
Content problems require real collaboration. UX? Marketing? Communications? Yes! Whether you’re part of a large team or a solo practitioner, you’ll find common ground with new friends at Confab Central.
4. Content Marketing World 2017 – September 5-8, 2017, Cleveland, Ohio
Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry.
You will leave with all the materials you need to take a content marketing strategy back to your team – and – to implement a content marketing plan that will grow your business and inspire your audience.
We want to inspire you to do your own epic content marketing and network with some of the brightest in the business!
Over 120 sessions and workshops presented by the leading brand marketers from around the world covering strategy, integration, measurement, and more new ideas than you can shake an orange stick at.
In 2016, 3,600 marketers from over 50 countries joined us – we expect even more in 2017! More brands, more breakouts, more hands-on labs, more networking (yes, it’s possible!) and more CONTENT! What better way to learn about great content than to hear from leading content marketing practitioners? NEW THIS YEAR – #CMWorld Breakout Sessions on Friday morning included with your main conference pass.
5. Digital Summit Kansas City 2017 – July 26-27, 2017, Overland Park, Kansas
Digital Summit fills your brain and professional toolkit with thought leadership and practical solutions designed to supercharge your customer strategies.
SHARPEN YOUR SKILLS IN CONTENT STRATEGY, PERSONALIZATION, CUSTOMER ENGAGEMENT, AND MORE
Are you tasked with creating rock solid content strategy for your company? There’s a number of offerings on the Digital Summit Kansas City program to help you sharpen your skills.
6. Confluence 2017 – September 14-15, 2017, Oklahoma City, Oklahoma
Join us September 14th-15th (Thursday & Friday) for a two-day digital marketing conference in Oklahoma City. We’re heading to Bricktown this year to bring you closer to all that downtown OKC has to offer.
Confluence features thought leaders in digital marketing, branding, social media, SEO, content marketing, online conversions, analytics and more. We are the COMPLETE digital marketing conference.
What’s new for 2017? Shorter days, longer speaker talks, the return of the Panel, and … breakout lunches! The info you want to know, better tailored to YOU. We’ve listened to your requests and we’re making them happen.
We’re about quality over quantity when it comes to speakers. We will have 12 amazing talks, plus tailored breakout sessions.
7. 2017 ANA Digital & Social Media Conference – July 12-14, 2017, San Diego, California
The digital and social media landscape continues to change at an unprecedented pace. What’s cutting-edge today may be passé tomorrow. This conference is geared to keep you on top of the latest marketing trends, with insight from leading brand marketers who are pushing the limits of their craft in bold, exciting ways.
Get up to speed on the most talked about topics of 2017, including augmented reality, influencer marketing, virtual reality, content marketing, digital analytics, and more. Come learn, network, and get inspired in downtown San Diego.
8. Interact Conference 17 – June 12-13, 2017, Columbus, Ohio
Interact17 is back for another jam-packed conference to celebrate all-things-digital! Learn, explore and exchange during this fast-paced digital marketing conference with industry leading speakers sharing insights on content marketing, social media, UX, search marketing and more.
This year, we’re expanding the fun by incorporating in-depth digital marketing workshops the day before our main conference. Digital Edge workshop attendees will choose between three objective-based workshops, led by our Interact17 keynotes, breakout speakers, and other industry experts.
Interact17 is a fun, fast-paced event designed by and for digital marketers, now with a second day! Day 1 features in-depth, objectives-based workshops with actionable takeaways and advice. Then, on Day 2, you’ll experience a day full of talks and insights on content marketing, social media, search, analytics, and all-things-interactive.
Simply put—interact17 is a fun, fast-paced 2-day event with industry leading speakers sharing insights on content marketing, search and all-things-interactive.
Interact with more than 300 other digital-savvy marketers just like you and get tactical takeaways in digital marketing’s hottest segments including, analytics, content marketing, customer centric strategy, digitalization of customer service, micro-moments and more.
Technology is moving at a breakneck speed. As marketers, we’re working to stay ahead of the changes. The line between digital and physical interactions is blurring and, to reach your customers, staying on top of all-things-digital is a must. Agility and speed are necessities for marketing teams and organizations when facing the digital blur.
TOPICS: Brandcasting, Content Marketing, Contextual Design, Growth Hacking, Measuring Campaigns, Mobile Strategies, Online Reviews, Reputation Management, Responsive Design, Stickier Websites, Search Marketing & UX Fundamentals.
9. Incite Summit West 2017 – May 23-24, 2017, San Francisco, California
Three cutting-edge marketing conferences. Hundreds of in-house marketing leaders. One Incite Marketing Summit West.
Chief Marketing Officers and marketing leaders from over 60 innovative brands map out the future of marketing in San Francisco in May 2017.
The three conferences will focus on-
10. Spark (by TrackMaven) 2017 – May 18, 2017, Washington, DC
Spark is a marketing conference focused on data-driven creativity.
Brands today are required to engage with consumers in real time and across all channels. This growth in omnichannel activity, combined with the dramatic increase in marketing technologies, has left many marketers feeling overloaded by data. With disparate systems and the need for actionable conclusions, marketers are striving to marry new analytical capabilities with their creative strategies.
This year at Spark, we’re bringing together a group of digital and content marketing leaders to explore the future of marketing, analytics, and technology-assisted creativity. Join us for a full day of presentations, interviews, and discussions at The Newseum.
11. Soundboard Cross-Functional Marketing Conference 2017– April 27, 2017, Athens, Georgia
Before any of your marketing efforts will pay off, you must first have a solid grasp on your core business goals, core value proposition, and your target market segments. Optimizing website content or target keywords and audience segments are both art and science. Let’s explore some of the best practices for making the most of your site content.
There is more to great social media campaigns than just building the size of your audience. Learn how to think outside the box and make sure you are maximizing your return on investment with social media efforts. Don’t expect to attract or convert new customers if your online collateral is not compelling. Everything from the quality of your writing to your photography can have a significant impact on your success.
From building h3 email lists to implementing successful cold email campaigns, you’ll need to exercise great care here if you want to avoid losing potential customers. Of course, behind every great online marketing engine is a sound technical framework. Make sure you’ve got your basics covered here to avoid future potential headaches.
12. ConversionXL Live 2017 – April 5-7, 2017, San Antonio, Texas
This event will make you money. You can learn from the people who do the absolute best work in their field. All of our speakers are hand-picked. No fluff, no pitches – pure practical content. It’s less inspiration and more how-to. Model what the best are doing and boost profits for any business you work on. Speakers stick around for the full 3 days, so you can pin them down for a 1:1 session.
The event takes place on the outskirts of the city, away from distractions. All attendees and speakers stay in the same place, nobody leaves. This facilitates quality conversations and helps you form bonds for life with all your peers. The outcome is high-quality networking, discussions, learning. And great parties. No other event does content, experience, and networking like this one.
Meet peers who are serious about this stuff. By spending 3 days together with everyone, away from distractions, you forge relationships that last. The event location is away from the city center on purpose. Everyone stays in the same location throughout the event. We have the whole hotel booked for us – the beautiful Hyatt Regency Hill Country Resort and Spa. By the end of the 3 days, you will have made many tens of lasting connections. We take relationship building very seriously and create the perfect conditions for making new friends and business connections.
13. eTail Connect East 2017 – April 5-7, 2017, Fort Lauderdale, Florida
eTail Connect is the one-stop shop for senior retail executives; this interactive forward-thinking forum dedicated to topics surrounding the omnichannel experience, mobile technology, data analytics and the customer journey, content marketing, customer experience provides you with the opportunity to benchmark, share ideas, find solutions for your business and build lasting relationships. All in a warm, luxurious venue. This is unlike any event you’ve ever encountered.
We will bring together only the most relevant and innovative solution providers for you to meet and evaluate. We will also set up one-on-one consultative meetings for you; this unique part of eTail Connect saves you time by creating your own, customized technology store. Our mission is to make your life easier.
We’ve made this an invitation-only gathering for the most senior level retail executives. Strictly limited to 65 of North America’s most successful and innovative retail organizations. Why? We want you to network with fellow executives whose problems are similar to yours and who’s insights will drive success to your business. And you’ll have fun doing it!
14. Adobe Summit 2017 – March 19-23, 2017, Las Vegas, Nevada
The premier event for digital marketing professionals, Summit has the latest insights from the world’s leading digital marketing experts. Discover new strategies to transform your business and deliver customer experiences that are personal, engaging, and consistent across every device — experiences that build lasting customer loyalty.
Come to Summit to learn how to better understand your customer and create experiences that matter. Explore the latest tools and trends, hear from marketing innovators, and see how companies are using Adobe Marketing Cloud to gain deep customer insights, build personalized campaigns, and better manage content and assets.
15. B2B Marketing Exchange – February 20-22, 2017, Scottsdale, Arizona
B2B Marketing Exchange brings together the top thought leaders and practitioners in both content, demand generation, and sales.
The combined agenda provides real-world case study examples, as well as actionable takeaways on how marketers can better target, engage and convert prospects into customers.
Taking place early in the calendar year, #B2BMX provides you with a playbook to optimize your 2017 marketing plans, empowering you to:
Test drive the latest tools and apps to create interactive content
Plan your content calendar
Optimize your database to reach more prospects within your target audience
Measure the effectiveness of your campaigns
Get an inside look at award-winning B2B content programs from current and past Killer Content Award winners
Blueprints for impacting revenue in later stages of the sales funnel with lead acceleration and sales enablement programs that increase conversion and close rates
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